I'm Amy — adventure traveller, marketing strategist, and the person who actually reads the trail notes.

I've spent years living and working at the intersection of adventure travel and digital marketing. I write about wild places, photograph and design remote routes, and help the businesses that make those experiences possible grow and run well.

Right now I work closely with a small number of outdoor and adventure travel brands — doing everything from email campaigns and content strategy to customer service and day-to-day operations. My clients tend to be founder-led businesses who are brilliant at what they do but need a trusted pair of hands to help them communicate it, reach more people, and keep everything running smoothly behind the scenes.

I'm particularly at home in the world of cycling, hiking, and remote travel — which means I'm not just writing about your customers. I am your customer.

What I'm not

I'm not a traditional freelancer who turns up, delivers a document, and disappears. I work best as an embedded partner — someone who gets to know your business, your voice, and your audience, and shows up consistently over time.

A bit more

When I'm not working, I'm usually on a bike, planning something ambitious, or writing about the last trip.

If you're building something in the adventure travel space and need someone who genuinely gets it — I'd love to hear from you.

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