The marketing partner who actually lives the adventure.
I work with adventure travel brands from the inside out — helping design the experiences, tell the stories, reach the right people, and keep everything running behind the scenes.
Client List
Sisters in the Wild
Saddle Skedaddle
Outside
Glorious Gravel
Adventure.com
Columbia Sportswear
What I do
End-to-end support for adventure travel brands
-
Content Marketing
Strategy, writing, and campaigns that speak directly to adventure travellers — from email newsletters that build community, to website copy that converts browsers into bookers.
-
Brand Storytelling
Authentic adventure narratives that make people want to book. From itinerary descriptions and trip reports to destination features and social content — written by someone who has actually done the trip.
-
Operational Support
Running the day-to-day so founders can focus on what they love. I slot into your business as a trusted extra pair of hands — managing customer comms, keeping projects on track, and making sure nothing falls through the cracks.
-
Trip & Product Design
I've developed trips and routes from scratch — so I understand the decisions that shape a great adventure before a single word of marketing is written. Whether you need a fresh itinerary designed, an existing trip pressure-tested from a customer's perspective, or a new route recced on the ground, I can help at every stage of the process.
Featured work
Embedded in the brands I believe in
Role: Operations · Marketing · Content
Web development and SEO
Email marketing strategy and campaign delivery
New trip development
Content creation
Customer experience and communications
Day-to-day operational and admin support
Role: Marketing · Trip Development/Photography
Email marketing
Blog content
Trip development and photography
Recent Published Writing
Words in the wild
Adventure.com
A bold reimagining of a timeless brand.
Passenger Journal
Pocket Guide: 8 More Dream Destinations for the Bikepacking Bucket List